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165 million Internet users in India approximately one-fifth of the population
www.whatech.com

This report describes the dynamics of online marketing in this country. There are various channels of online marketing. Social media has grown as a platform; with currently over 100 mn users across different media such as Facebook, LinkedIn and Twitter.

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5 Key Principles to Design Effective Online Advertisements
smallbiztrends.com

Online marketing has never been more important. Today, people turn to the Web for even the most minor tasks. If something can be done online, that's where people will accomplish it. And your business needs to be where the people are. But online …

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Why The Smartest Casinos Are Going Mobile | Mobile …
www.mobilemarketingwatch.com

Of course, as an experienced mobile marketing or digital advertising pro will tell you, gaming operators and casinos have much to gain by going mobile in other capacities even if real money mobile gambling isn't yet a …

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Mobile Ordering Platform QikServe Lands £525k Funding …
mobilemarketingmagazine.com

The QikServe platform is offered on a white-label basis to the hospitality sector, enabling food and drink establishments to offer customers a mobile self-service option through a branded app. The funding comes from existing investors, Equity Gap and The Scottish Investment Bank, as well as new … Alex Spencer is Online Editor of Mobile Marketing […]

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Digital Media Marketing: 5 essential things that affect your online reputation
www.thesuntimes.com

By Kayla Heelan, Propel Marketing. In an age where research for products and services is done primarily online, the way your brand is represented on the Internet should be closely monitored. As a local business owner, it's more important than ever to …

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JCPenney Targets Teens with 'Express Yourselfie' Campaign
mobilemarketingmagazine.com

“From students heading back to school to women refreshing their wardrobes and homes for fall, everyone is looking for an opportunity to express their individuality, creativity and distinctive style this season,” said Deb Berman, senior vice president of marketing for JCPenney. “At JCPenney, we're committed to helping each customer find the look that fits them […]

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Push Messaging Increases Engagement by 88 Per Cent …
mobilemarketingmagazine.com

“Targeting has always been important to marketers, but when it comes to mobile marketing, tailoring your messaging to custom audience segments is critical in building customer relationships,” said Raj Aggarwal, CEO and …

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5 Steps to Creating a Powerful Content Marketing Strategy
www.huffingtonpost.com

"The importance of a content marketing strategy cannot be understated. Content is the foundation of any successful online marketing campaign. A great strategy is needed in order to fuel social media activity, to create high converting landing pages for …

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